Example of market penetrationUploader: Lee 11 days ago Subscribe 2093
Unilever, for example, sells Dove Cream Bars at a higher price than the average soap. For a full case study of a market penetration strategy, take a look at this article I recently wrote about its implementation at Heinz. This earned the brand prominent display locations at many retailers. Market penetration examples and their strategic indicators 1. Men don't drink it because they think of it as a girly soft drink. Some businesses even give packages of new products away by, for example, sponsoring events and providing sample packs to attendees. Plus, get practice tests, quizzes, and personalized coaching to help you succeed.